Nicole Soh
Director / Chartered Accountant
Nicole Soh is a highly accomplished Chartered Accountant and a dynamic leader in business advisory and tax strategy. A proud member of Chartered Accountants Australia and New Zealand (CAANZ), Nicole graduated with a Bachelor of Accounting and Finance from the University of Western Australia (UWA).
With over ten (10) years of dedicated experience across a diverse range of industries: including retail, engineering, medical, logistics, and hospitality, Nicole has become a trusted mentor and advisor for businesses seeking growth and strategic insight. Her expertise spans comprehensive financial solutions, tax optimisation, and business advisory, delivering tangible results that empower her clients to achieve their goals.
Nicole has a particular passion for start-ups and emerging businesses, guiding young entrepreneurs from their first steps through to scaling operations and achieving profitability. Her hands-on approach, combined with deep technical knowledge, ensures that clients receive proactive, actionable advice tailored to their unique challenges.
Her exceptional leadership and impact have been recognised nationally: Nicole was a finalist for CFO of the Year at the Australian Accounting Awards 2020 and a finalist in two categories, Multiservice and Public Accountant, in the Accountants Daily 30 Under 30 Awards in 2019. Additionally, she is a Certified Xero Advisor, bringing cutting-edge cloud accounting expertise to her clients.
Nicole’s mission is simple yet powerful: to provide businesses with the clarity, guidance, and strategy they need to thrive. Her clients rely on her not only for technical expertise but for insight, mentorship, and unwavering support as they navigate complex business and financial landscapes.